I was recently lucky enough to catch wind of a graphic design speaker event at NKU's Budig Theatre-presented and organized by NKU's own Design Guild. Andy Keene, a (recently) local designer, came to speak about logo design. Andy worked on the original logo used for Barack Obama's presidential campaign back in 2008 and has done work for other big name companies as well.
Andy made some really great points during his presentation-some of which still have my wheels turning. It really clicked for me when he said, "It's not about a logo being great, it's about a logo being right." Andy was explaining how we, as designers, can't just design a logo and be done with it. We have to consider the context in which the logo will be-it's environment, where it will live. You can design a gorgeous logo for a client, but if you didn't consider it's home and application, then it may actually end up being an awful logo for your client.
I also liked another topic that Andy brought up. It is something that I have caught myself doing from time to time, as I'm sure other designers have as well. Let's say, you look at a logo and the design is kind of alright. You aren't crazy about the kerning and the illustration could have been executed a bit more successfully. Then-you watch a very nicely done video that really displays and 'shows off' that same logo in different applications, etc. All of the sudden, you find yourself really digging that logo that you once thought was just mediocre. I think the point that Andy was trying to make was that technology really has changed the way we view and perceive design. This isn't necessarily always a bad thing, but it is definitely something that could be helpful for designers to be aware of.